Ocean Florida unveils first travel guide for trade

Ocean Florida has created its first trade-focused travel guide to support agents and drive bookings.

The 132-page guide, available in print and online, features expert advice and a wide range of itineraries including the latest attractions across Florida and the US.

The operator, whose trade sales have reached 40% of the company’s overall business since the division launched in May 2020, wants to secure continued growth through agents.

Daniel Ox, co-chief executive and co-founder of Ocean Holidays, said: “This new guide brings [our] expertise together in one place, making it simpler than ever to inspire clients and secure sales.”

Trade bookings include guaranteed flight prices meaning fares are locked in up to 2028, while other trade features include the ‘Ultimate Explorer Package’, offering seven Orlando experiences worth up to $800 for free with any Florida-inclusive booking, as well as incentives worth up to £600 per booking.

Celebrating the new guide, Ox said: “This is just the beginning. We’re committed to investing further in tools, training and education to keep our trade partners growing with us.”