P&O Cruises expands regional ship visits for agents 

Additional regional ship visits for agents are being offered by P&O Cruises this year.   

More than 1,400 places will be available across a total of 16 Southampton-based and regional visits throughout the year.

The programme will run between March and November including visits on board Iona, Arvia, Aurora, Britannia and Ventura, alongside a series of regional calls designed to give agents across the UK the opportunity to experience the fleet first-hand.

The Southampton programme starts on March 14 with Iona, and continues throughout the year, featuring a total of nine standard ship visits and dedicated family-focused experiences. 

Each visit can accommodate up to 45 agents, with two family days on Iona in Southampton, each able to cater for 400 guests.

Spaces for the first visit on Iona opened on Shine Rewards Club yesterday (February 1), while opportunities to register for the rest of the programme will be announced throughout the year.

Regional ship visits will be available in Greenock, Belfast and Liverpool during Arcadia’s 16-night British Isles cruise, with the same destinations – plus Newcastle – hosting ship visits during Aurora’s 16-night round-Britain itinerary.

During each visit, agents participate in a guided tour, including cabins, dining venues and entertainment spaces, as well as lunch on board.

P&O Cruises associate vice president of sales & distribution, Ruth Venn, said: “Our 2026 ship visit programme is our biggest ever from a regional perspective, which reflects our ongoing commitment to supporting the trade through meaningful, hands-on training opportunities. 

“Whether it’s a Southampton visit or a regional call, these experiences allow agents to truly understand what makes P&O Cruises distinctive and to sell with confidence. We know how powerful first-hand experience is, which is why we’ve built a programme that’s both extensive and accessible.”

Agents can register and find full details via the Shine Rewards Club and will be kept up to date on new announcements through the P&O Cruises Travel Agent Facebook page.