Titan, HAL and Rocky Mountaineer reveal fam and roadshow tie-up

Titan Travel, Holland America Line and Rocky Mountaineer launched their ‘Canadian Rockies and Alaska Adventure’ partnership at Travel Weekly’s Globe Travel Awards last night (January 15).

 

The initiative includes a luxury fam trip to the Canadian Rockies and Alaska plus a roadshow which will host agents across the UK.

 

Shane Lewis-Riley, Titan Travel’s trade distribution director, took to the stage during the Globes in London to launch the partnership.

 

He began by rewarding five agents with £250 worth of Titan Reward points, then – in a surprise twist – offered them a spot on the fam trip to the Canadian Rockies and Alaska this May, in partnership with HAL and Rocky Mountaineer.

 

Registration opens today (January 16) for the UK roadshow, which will cover five major cities from Glasgow to London.

 

It will feature tri-branded evening events offering agents drinks, canapés and expert training.

 

The roadshows will be in Glasgow (February 9), Newcastle (February 10), Liverpool (February 11), Cardiff (February 12), London (February 16) and virtual (February 17).

 

Furthermore, the teams will conduct a daytime ‘Coffee Shop Blitz’, stopping at locations along the route to meet agents in person, alongside a dedicated virtual webinar session for those unable to attend the in-person events.

 

As well as the five winners revealed at the Globes, there are seven more places available for the fam trip in May.

 

Agents can secure their spot by attending a roadshow event (in-person or virtual) or making a booking on Titan’s “Deluxe Alaskan Voyage and Rocky Mountaineer” between today and March 31. They will then be entered into a draw to win one of the seven spots available.

 

Lewis-Riley said: “After the success of our previous partnership, the Titan trade team and I were keen to find our next collaboration.

 

“We saw that a combined effort between brands created a cumulative effect in terms of reach within the industry.

 

“We were able to sell out of our roadshow places and saw more agents than ever engaged with our brands.

 

“This partnership between Titan, Holland America Line, and Rocky Mountaineer is a powerhouse of three premium brands coming together to spread a unified message.

 

“By joining forces, we are offering agents the ultimate toolset to sell the very best of the Canadian Rockies and Alaska.”

 

The fam trip is designed to showcase the VIP treatment offered by all three brands and includes:
Titan Touch – door-to-door chauffeur service;

Rockies Royalty – two-night stay in the Canadian Rockies with excursions to Lake Louise and the Columbia Icefield;

The Ultimate Rail Journey – two days onboard Rocky Mountaineer from Banff to Vancouver, including an overnight stay in Kamloops and the GoldLeaf Service Experience;

Vancouver Discovery – a night in Vancouver including a guided city tour;

Five-Star Sailing – seven nights onboard Holland America Line’s MS Koningsdam in a private Veranda stateroom.