Tourism Australia chief to lead Ras Al Khaimah tourism authority

Tourism Australia managing director Phillipa Harrison has left after eight years to head the Ras Al Khaimah Tourism Development Authority (RAKTDA).

She will spearhead the emirate’s vision to become the ’Destination of the Future’.

Harrison’s appointment will help to advance the Ras Al Khaimah government’s objectives to further cement its position as a leading sustainable tourism destination.

A record 650,000 arrivals was reported in the first half of the year as part of a target of achieving more than 3.5 million visitors a year by 2030.  

Sheikh Ahmed bin Saud Al Qasimi, chair of RAKTDA’s executive committee, said: “Tourism is at the heart of Ras Al Khaimah’s strategy, it is our fastest-growing sector and we’ve achieved remarkable milestones in a short period of time. 

“Ms Harrison brings with her a depth of knowledge and leadership experience, most recently with Tourism Australia, that gives us confidence in her ability to align with Ras Al Khaimah’s ambitious goals and strategic targets in the tourism sector.”

Harrison added: “I’m honoured to join at such an exciting time. Ras Al Khaimah has already established itself as an international success story, and I look forward to unlocking even more growth in the years ahead.”