Newmarket Holidays enjoyed its best booking day for six months at the end of July and says clients are booking ahead to make up for this year’s wet summer.
The tour operator enjoyed more sales on July 31 than on any day since February, with group trips to Elvis Presley’s America and South African safaris (pictured) proving the most popular of its tours.
Also among its top sellers are tours to Italy, Egypt and India while packages to next year’s Wimbledon are also selling well.
Chief commercial officer David Sharman said: “Last week saw a surge in bookings for both 2023 and 2024 tours, reflecting people’s desire to make up for the disappointment of wet summer in the UK, and to book in wish list experiences they can start looking forward to.
“Sales for the week were higher than the same periods in 2019 and 2022, confirming a return to pre-Covid travel confidence and suggesting people are booking ahead to help with their finances.
“No matter what hurdles this year throws at them, people keep on demonstrating a huge appetite to travel.”