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Which? names Jet2.com and Jet2holidays Travel Brand of the Year

Jet2.com and Jet2holidays have again been named Travel Brand of the Year at the Which? Travel Awards.

For the second year running, the leisure airline and tour operator received the title from the consumer watchdog in recognition of their product, service and value for money.

TV host Steph McGovern presented the accolade at an awards ceremony in London, with Which? chief executive Anabel Hoult.

The award followed a process which includes research, testing and endorsements, such as Best Buy and Recommended Provider status, by Which? experts.

It also includes feedback from thousands of Which? members and paying customers throughout the year.


More: Jet2.com and Jet2holidays reveal ‘major expansion’ for spring 2024


This means Jet2.com and Jet2holidays have secured the title of Travel Brand of the Year for the third time in six years.

This latest recognition follows on from Jet2.com, Jet2holidays (Beach and Resort Holiday) and Jet2CityBreaks receiving Which? Recommended Provider status earlier this year.

Steve Heapy, chief executive of Jet2.com and Jet2holidays, said: “We are extremely proud to be recognised as the Which? Travel Brand of the Year once again, and it shows that Jet2.com and Jet2holidays customers continue to be in the best hands when they travel with us.

“As we gear up for our biggest ever summer programme, we will continue to place our VIP customer service at the heart of everything we do so that we carry on delivering the industry-leading levels of customer service that our customers expect.

“This prestigious accolade is a real reflection of the hard work and dedication that our committed and brilliant colleagues put into ensuring that our customers have the very best experience when they travel with Jet2.com and Jet2holidays.”

Hoult added: “The Which? Awards judging standards are incredibly high, so to be named as a winner is a huge achievement – something only given to the best of the best.

“Jet2 is the only travel brand that has a Which? Recommended Provider endorsement in all categories in which we rate it.

“It has consistently provided an excellent service for consumers, achieving great feedback scores, which is why we’re pleased to recognise Jet2 as the 2023 Which? Travel Brand of the Year.”

Pictured from left: Anabel Hoult, Which?, James Pieslak, Jet2 and Jet2holidays press office general manager, and Steph McGovern

More: Jet2.com and Jet2holidays reveal ‘major expansion’ for spring 2024

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