Brand USA signs up to drive visitors during 250th anniversary year

Brand USA has forged a strategic partnership to inspire international travellers to explore the country during its 250th anniversary in 2026.

The destination marketing organisation is to collaborate with America250, the US semiquincentennial commission established by Congress in 2016 to plan and orchestrate the 250th anniversary of the signing of the Declaration of Independence.

Brand USA will work to "amplify" anniversary programming and broaden the reach and impact of the celebrations as an official America250 supporting partner.

The deal follows Brand USA’s new global American the Beautiful international tourism campaign.

Brand USA chief executive Fred Dixon said: “With our expertise in international marketing and storytelling, Brand USA is uniquely positioned to highlight the spirit and significance of America250 globally. 

“Through this partnership, we’ll inspire travellers to connect with the places, people, and moments that define our nation - and invite them to be part of this historic milestone.”

America250 executive director Ari Abergel added: “As we look ahead to America’s 250th anniversary, we’re thrilled to partner with Brand USA to invite the world to experience this momentous milestone. 

“This collaboration reflects our shared commitment to honouring our past, celebrating our present, and inspiring a future grounded in the American Spirit. Together, we’re bringing America’s story to life for global audiences in unforgettable ways.”