Titan Travel and Virgin Atlantic have revealed the first five agent winners of their joint ‘Tuk Into India’ promotion.
The fam trip incentive was unveiled at the Association of Touring and Adventure Suppliers (Atas) conference in Wales in September and ran until November.
The trip will take place in spring 2026 and visit the Golden Triangle with some “extra special touches” where agents will travel by tuk tuk to have “very special adventures tailor-made for them”.
Sarah Louise Smith from Travel Den, Pippa Wilson and Kerry Latham from Travel Counsellors, Elizabeth McSweeney from InteleTravel and Susan Dearing from Designer Travel are the first agents to win guaranteed places through attending events or winning mini competitions.
Five more winners will be announced from The Travel Village, Hays Travel retail, Dawson & Sanderson, Miles Morgan Travel and Cartwright Travel in the coming weeks on the Titan Travel and Virgin Atlantic trade Facebook pages.
Speaking on a Travel Weekly webcast, Shane Lewis-Riley, Titan Travel trade distribution director, and Nicki Goldsmith, global agency sales director at Virgin Atlantic, hailed the success of the initiative which has boosted trade engagement and sales.
Goldsmith said: “Sales are up nearly 62% with Titan, just to give you a little bit of a measure of how it’s been working from a booked perspective, and that is from a really strong base to start with, so thank you all very much for the bookings you are sending our way, we really appreciate it.”
Lewis-Riley added: “Our India tours have been one, two and three consistently at top of the charts [over the last three months], so it has been incredible.
“We are stronger together and being able to go out and tell our own unique stories but also being able to demonstrate how we can collaborate together, not just on India. It has begun other conversations around other destinations that we can serve together, so the results have been phenomenal.”
During the campaign, the Titan Travel team travelled more than 500 miles, visited 21 locations, served more than 60 bottles of prosecco and 300 Asian-inspired canapes and met more than 300 agents as part of the campaign, including taking a tuk tuk into the Upper Class Wing at Heathrow airport.
Shane Lewis-Riley said the companies would work with a local charity organisation in India to provide a brand new tuk tuk to the charity to “leave a lasting legacy” and give agents “a great opportunity to see their trip doing good”.
Looking ahead, Lewis-Riley revealed the tour operator would have “an exclusive reveal” at the Travel Weekly Globe Awards, while Goldsmith said the airline would launch “our biggest incentive yet” on December 10 in time for peaks.