Club Med claims £8m record as next winter ski goes on sale

Club Med has claimed its first £8 million-plus sales day in the UK with the opening of ski sales for next winter.

The record was achieved on Tuesday with sales via trade partners up 26% year on year.

The first day of sales delivered a 22% increase on an already record-breaking first day for the winter 2026 sales opening season, which saw a 180% increase versus winter 2025, according to the all-inclusive operator.

Festive holidays in December 2026 emerged as the top weeks for bookings, followed by February half term and Easter 2027.

Top resorts booked so far include Tignes, Les Arcs Panorama, Alpe D’Heuz and Val Thorens. 

Club Med noted that 21% of bookings came from customers new to the brand. 

Families have accounted for more than 80% of all bookings made so far. 

The operator is offering a 20% discount until 11.59pm on Friday for the programme which runs from November 14, 2026 until May 5, 2027.

Club Med UK, Ireland and Nordics managing director Nicolas Bresch said: “A huge thank you to our travel trade partners, whose support throughout the sign‑up phase has been invaluable. 

“The preparations of the past month,  from multiple roadshows and training to webinars and joint‑marketing activations, are now clearly paying off.”

He added: “More customers than ever are choosing to book early to secure the best choice of rooms and resorts, with savings of up to 20% and the added benefit of a very low deposit. 

“Early bookers can feel confident that they’ve secured the best deal of the season, fully protected against exchange‑rate fluctuations and inflation."