Flight Centre UK stresses full-service offering in promotional push

Flight Centre UK is emphasising its full-service offering in one of its largest brand campaigns to date. 

All activity will include a question-and-answer format, tackling queries about whether the Australian-based agency group only sells flights and if it sells cruises and tours.

The response will start with the phrase: ’This is awkward’ and then explain that the company has been offering tailor-made holidays with cruises, tours, hotels, car hire and more, for more than 40 years.

The campaign will run until September 10 across digital and print media, out-of-home billboards and radio.

Messages will appear in full-page print adverts, digital takeovers and 20-second slots on Classic FM, Gold Radio and Smooth Radio in London and across the southeast and southwest of England, as well as across digital signage in the agency’s 13 UK stores.

The campaign will be followed by Flight Centre UK’s ’Not just a flight’ sale which will run from September 10 to October 1.

Flight Centre UK general manager Joe Beevis said: “After speaking with our partners and close industry friends, and conducting in-depth research, we saw a fantastic opportunity to introduce more people in the UK to what makes Flight Centre so special.

“While our brand is iconically Australian, we’re committed to building that same level of recognition over here. This campaign is all about sharing our passion for travel and continuing to make Flight Centre a trusted brand for more UK travellers.”