InsideAsia to ‘shake up’ market with launch of India programme
InsideAsia aims to “shake up the market” with the launch of its newest destination: India.
The specialist tour operator – part of Inside Travel Group, together with InsideJapan – is offering 12 “cultural adventures” across six regions and 80 different destinations in India.
Jess Andrews, Inside Travel Group’s South Asia programme manager, joined the company early last year to develop a “standout” India programme.
She has worked with India for almost 20 years with companies such as Ampersand Travel and Abercrombie & Kent.
“India is a sleeping giant. It’s a place of almost endless adventure and diversity which has been so underserviced by the majority of the UK travel industry for many years now,” she said.
“We have set out to shake up the market and offer cultural adventures with our own ‘Inside Travel’ stamp, aiming to represent this vast country and the variety of culture and people that make it so special.”
She said the tours go “way beyond” the ‘Golden Triangle’ to showcase India’s places, culture and people.
Inside Travel Group co-founder Alastair Donnelly added: “India has long been a missing piece of our Asia puzzle.
“This is our first new destination to launch since 2022, and we believe that with India, with our partners on the ground, the people we work across the country and with the cultural adventures we are able to create, we have something incredible.
“We have a team of five India travel specialists, with experience and knowledge from all over the country, but all united by their passion for the country and culture, and knowing what makes travel great.”
India sales and product specialist Brandon Clements joined the team earlier this year after 13 years at A&K as an India specialist.
“Jess and the team have shown that there is a conscious effort to offer something very different to what is already out there on the market,” said Clements.
“The cultural adventures on site are a snippet of what is possible, but they provide inspiration.”
Donnelly added: “As a B Corp that prides itself on using ‘travel as a force for good’, we hope that we can encourage people to explore beyond the usual, get beneath the surface and give back to communities across the country that would benefit from cultural adventure tourism.”
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