Jamaica Tourist Board to host 70 agents on fams to mark 70th anniversary

The Jamaica Tourist Board (JTB) will host 70 UK and Ireland travel agents on fam trips this year to mark its 70th anniversary.

 

Founded on April 1, 1955, the tourist board is celebrating this milestone with its ‘70 for 70’ trade campaign.

 

There will also be enhanced Jamaica Rewards incentives, trade competitions and prize draws, a dedicated trade event at Jamaica Travel Market, treats including Jamaican rum, coffee and chocolate, and special recognition for top-performing agents.

 

Each fam trip will showcase different aspects of the island, from luxury to romance, partnering with hotels and excursion providers.

 

JTB is also supporting homeworkers by introducing hybrid-fam trips tailored to this growing sector.

 

Elizabeth Fox, UK & Northern Europe regional director at the Jamaica Tourist Board, said: “We’re incredibly proud of the strong ties we’ve built with the UK travel trade over the decades.

 

“Jamaica has been the favourite Caribbean island for two years in a row and with UK arrivals to Jamaica up by 11% in 2024, it’s clear that the demand and affection for our island continues to grow.

 

“Our ‘70 for 70’ campaign is a chance to both recognise and reward our brilliant trade partners, while giving them first-hand experiences of what makes Jamaica so special.”

 

The tourist board has partnered with Reggae Brunch to host events for agents showcasing Jamaican culture and community.

 

They feature bottomless rum punch, a two-course Caribbean meal, live DJ sets playing reggae, dancehall and soca, and interactive games with giveaways.

 

Upcoming JTB-hosted Reggae Brunch events will be in Birmingham on July 6 and August 10, London on July 12 and August 3, and Manchester on October 4.