Last-minute bookings help drive Club Med UK half year sales

Club Med in the UK saw a surge in last-minute bookings for short-haul sun destinations in the first half of the year.

 

The all-inclusive operator reported a 22% year on year rise in late bookings in January to June as overall sun holiday sales from the UK rose by 17%.

 

The UK market saw record breaking growth throughout the summer, up 9% year on year across the portfolio and up by a record 38% for mountain resorts specifically.

 

The company saw overall operating income increase by 17% to reach €155 million with the average daily rate rising by 5% to €257.

 

Total sales grew by 4% at constant exchange rates to hit €1.17 billion, with UK volumes up by 11%.

 

Direct and ‘semi-direct’ sales accounted for 71% of all bookings. Of these, 48% were confirmed online, up 2% compared with the first half of 2024. 

 

The total number of holidaymakers was stable against the same period in 2024 at 779,000 guests, with the top source markets being France, Brazil and the US. The average occupancy rate remained static at 70%.

 

Club Med president Stéphane Maquaire said: "Club Med delivered a strong performance in the first half of 2025, reflecting the successful execution of its premium, all-inclusive strategy and the unwavering commitment of our teams worldwide.

 

“Forward bookings for the rest of the year and into 2026 show continued momentum in an uncertain environment, supported by robust demand for mountain destinations and upscale experiences. 

 

“Club Med remains well-positioned to pursue sustainable growth, supported by its 75-year heritage, innovation in digital and AI, and disciplined global expansion.”