Not Just Travel brings in ex-Virgin Atlantic employee in new channel partnership role

Hayley Edwards has been named by Not Just Travel in the newly created position of channel partnership manager.

 

She brings 20 years of experience working for Virgin Atlantic and joins the homeworking group from Sykes Cottages.

 

Edwards held various positions at the airline, including corporate sales, partnership marketing and supply relations.

 

In her new role she will lead the group’s’s Partners in Travel initiative, a scheme that empowers consultants to build partnerships with local businesses, charities and community groups to generate new revenue streams and expand the company’s reach.

 

The programme has helped attract bookings worth £53,000 and £12,000 raised for charity.

 

Further support is planned through new marketing tools, training and events to help consultants.

 

Edwards will be responsible for developing marketing collateral to help agents maintain visibility with their partners. 

 

She will also deliver training webinars and presentations at events, offering consultants strategic guidance on building and growing their partner portfolios.

 

The initiative encourages consultants to work with smaller, community-focused businesses, as well as charities, who can refer customers seeking holiday bookings.

 

Not Just Travel co-founder Steve Witt said: "The creation of this role and Hayley’s appointment demonstrate our commitment to supporting our travel consultants as we continue to expand rapidly. 

 

“We’re investing heavily in our team and the tools they need to succeed. Hayley’s expertise will be invaluable in helping our consultants unlock new revenue streams through local partnerships.”

 

Edwards added: "I’m excited by the vision of Not Just Travel’s leadership and by the opportunity to help travel consultants maximise the potential of Partners in Travel. 

 

“This scheme offers the freedom for agents to build sustainable, local partnerships that generate consistent leads and bookings. 

 

“My focus will be on providing consultants with the training, tools and communication channels they need to make these partnerships work effectively."