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Lloyd Morris has become long-haul champion at Riviera Travel as the operator reinforces its focus on the sector as a major growth area.
He takes on the additional responsibility as part of his key account manager role, supporting head of long-haul Christian Locke.
Morris will lead Riviera’s long haul touring across the trade team to ensure alignment, share insight, and drive activity that supports growth, according to the operator.
As primary point of contact for all long haul-related questions, he will lead weekly updates during Monday trading calls, bringing focus to key offers and areas of opportunity.
He will also host a monthly long-haul review session in collaboration with the product team to share market intelligence, product updates and new sales opportunities.
Morris will represent the trade team in long haul focus groups with Locke, chief executive Phil Hullah and product director Will Sarson.
UK & Ireland trade and partnerships director Vicky Billing said: “Lloyd has consistently delivered in this space and brings real drive to everything he does.
“One of this team’s greatest strengths is how we combine healthy competition with genuine support for one another.
“As we double down on long-haul touring, I know everyone will continue that spirit and give Lloyd their full support.
“We’re working on something big behind the scenes to make it easier than ever to do business with us. With Lloyd’s frontline experience in touring, he knows exactly what’s needed – and we’re building it. I’m also looking at other opportunities across the team for people to lead key initiatives so watch this space.”
Morris added: “I’m really excited to take on this challenge and help drive long-haul growth across touring and cruise.
“There’s so much potential in this area, and I’m looking forward to working with the wider team to unlock new opportunities, support the trade and keep up the great momentum we’ve already started.
“It’s a space I’m passionate about, and I can’t wait to see what we can achieve together.”