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Star Clippers has appointed Luke Swarbrook as regional sales manager for the north.
Swarbrook will be responsible for growing trade relations in the region and report into head of sales Nicola Cox.
Most recently, he held the position of trade manager at Specialist Holidays Group and prior to that had leadership and sales roles at Blue Diamond Resorts, Midcounties Co-Operative, Flexible Autos and Tui.
He started his career at Midlands Co-Operative as an apprentice.
Fay McCormack, general manager for the tall-ship line’s UK general sales agent, said: “We are excited to welcome Luke to our small and dedicated team.
“Our ongoing commitment to the trade is reinforced with the hiring of Luke, whose experience will be invaluable in supporting our trade partners and agents in the north.”
Swarbrook added: “I am delighted to join Star Clippers as regional sales manager.
“It’s a privilege to represent such an iconic brand, and I look forward to building strong relationships and helping even more travellers experience the unique charm of tall‑ship sailing.”