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Tipto and Ambassador Cruise Line have hosted 50 agents on board Ambience for the first of two summer events.
Agents had a full ship tour, meetings with 19 supplier members and a five-course lunch while the ship was in port at London Tilbury.
The ship tour was accompanied by a quiz and competition with suppliers to get the chance to win a £20 shopping voucher.
Suppliers attending the event were Abercrombie & Kent, AmaWaterways, Blue Diamond Resorts, CroisiEurope, DoSomethingDifferent.com, DriveAway, Exoticca, Fred Holidays, Gold Medal, Holiday Extras, Intrepid Travel, Newmarket Holidays, RateHawk, RCD, Red Sea Holidays, Scenic and Emerald Cruises, Travelpack, USAirtours and Virgin Voyages.
The travel trade marketing body will host another summer event with the cruise line at the Port of Newcastle on Ambition on July 30.
Lorna Willis-Edwards, director of Spirit Marketing & Events, the appointed secretariat of Tipto, said: "This is the first time Tipto has held this event with Ambassador, one of our 25 supplier members.
"However, we did hold two similar events pre-covid with Cruise & Maritime Voyages and so we knew how popular they would be.
"We’ve had some lovely feedback from agents so far and from our point of view, we’re always looking at new and different ways to offer learning and networking to agents, in addition to our evening Roadshows and SuperShows."
She added: "It’s important that Tipto includes all its supplier members in activity so we were hugely grateful to Ambassador collaborating with us and the other members to make these days possible."
Trevor Smith, a Travel Counsellors agent, called it "a fantastic experience" and thanked Tipto and Ambassador for making the event possible.
He said: "It was a brilliant opportunity to see first-hand the charm, comfort, and incredible value that Ambassador Cruise Line delivers.
"What really stood out is just how genuinely all-inclusive the Ambassador Fare can be. With drinks packages, tips, dining, entertainment, and so much more included, it’s clear that Ambassador provides one of the best-value cruise holidays out there.
"Whether you’re new to cruising or a seasoned traveller looking for great service without the frills of ultra-luxury prices, Ambassador is a fantastic option sailing right from the UK. I can’t wait to share more with clients!"
Natalie Deacon, independent travel advisor with My Perfect Vacation, said: "The event was both informative and enjoyable, providing a valuable opportunity to connect with suppliers I work with on a daily basis, as well as meet new ones who I will likely book with in the future."
She added: "Lunch was delicious, with a great menu selection. It was lovely to be offered a menu that had options from the main dining room and speciality dining venues.
"I was impressed by the quality and variety of food, and it was a nice touch to be able to experience both options during the visit which is a first for me on a cruise ship visit.
"I would like to say a big thank you to Tipto and Ambassador for hosting a well-organised and engaging event."