Riviera Travel is offering £150 in Amazon vouchers every week to the agent who makes the highest-value booking during each seven-day period.
The river cruise and escorted touring holiday specialist is running the incentive until September 1.
The winners will be revealed each week on Riviera’s agent Facebook page, as well as in the trade-dedicated weekly newsletter.
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Riviera head of trade Tom Morgan (pictured) said the incentive will reward agents “who go above and beyond”.
The same offer ran during this year’s peaks period, before getting extended to the end of March.
On the return of the incentive, Morgan said: “The trade has once again been integral to our success this year, so we wanted to offer them another thank you for all their amazing work.”
He added: “We’ve already seen some incredible bookings made this year, both for our river cruises and escorted tours, so this incentive gives even more reason to sell Riviera.”