Group touring sister brands Travelsphere and Just You are creating an expert advisory team of 12 agents to generate feedback for the operators.
The team will meet in person three times a year, giving agents the opportunity to provide direct feedback and suggest ways Travelsphere and Just You can improve support and service for the trade.
The feedback will be incorporated into strategies that will shape future agent programmes, tours and activities.
Rachel Mould, head of sales at Travelsphere and Just You, said: “We believe that this collaborative approach is the way forward in how we work with trade agents.
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“We can proactively respond to feedback, improve our offering and provide a best-in-class service which we will consistently shape and refine as we meet with the Expert Advisory Team three times a year.
“We ran our first-ever agent survey in spring 2024, and over 400 agents participated. The results were encouraging, but they also highlighted areas for improvement.
“One key issue identified was the need for agents to experience our products firsthand, which is why we’re launching our largest-ever fam trip programme in 2025.
“Agent feedback such as this is crucial for shaping new initiatives, which is why the creation of the Expert Advisory Team will help us continuously improve our support for trade.”
Travelsphere and Just You have also expanded their regional airport offering, offering flights from airports such as Manchester, Newcastle and Glasgow, as a direct response to input from agents in the Midlands and Scotland.
Agents who wish to be part of the new Expert Advisory Team can send a short paragraph about themselves to agencysales@travelsphere.co.uk, along with some key bullet points about why they want to join and what they can offer.
Pictured from left: trade sales director Tom Morgan; head of UK trade sales Rachel Mould; key account manager for the south, Jasmine Evans; key account manager for Scotland and the north Jason Kemp; and trade and partnerships marketing executive Jack Ridley