Ambassador to host 30 agents on inaugural fam trip

Ambassador Cruise Line will host 30 travel agents on its first fam trip this winter, during Ambition’s six-night River Seine & Antwerp Experience in November.

Taking in Antwerp, Rouen and Honfleur, the sailing will offer agents the chance to explore Ambition’s facilities and the destinations.

Nicola Harper, head of distribution at Ambassador Cruise Line, said: “We appreciate all the hard work our key agent partners do for us, and I’m delighted that we’ll be able to welcome them onboard Ambition as a thank you for their ongoing support.

“We know there is nothing like seeing and experiencing a product first-hand, and the team can’t wait to showcase our brilliant, premium-value offering to our agent friends.”

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Places will be offered to key agent partners and six competition winners. The competition will run from May 26 to June 16.

To be in with a chance of winning a place, agents can explain to the Ambassador trade team why they should join the trip by sending a video, a presentation or written proposal via email to or by posting on Ambassador’s dedicated trade Facebook page: Ambassador Cruise Line Trade Partners.

Entries will be judged on their creativity and inventiveness by a panel featuring Nicola Harper; divisional sales managers Karen Cameron and Louise Tansey; trade support executive Beth Barker and Ambassador apprentice Holly Brookes.

The winners will be announced on the trade Facebook page on Friday June 23.

News of the fam trip follows the launch of Ambition in mid-May and UK-wide ship visit programme earlier this year.

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