Barrhead Travel is preparing to update its branding with “a new look and feel” as part of a bid to reach new customers in 2025.
The company is working with creative agency Designate in an attempt to make sure the business remains “relevant” as it turns 50 next year.
“The project is going to propel Barrhead Travel into the new era,” said Nicki Tempest-Mitchell, the agency’s sales and marketing director.
The plans were unveiled during the group’s conference in Ibiza, where agents heard they had contributed to a second consecutive record-breaking year for bookings.
Revenues are 12% up on 2023, with the new US division and touring and adventure department together achieving 32% growth for those areas.
Outlining the rebranding project, Tempest-Mitchell said: “Being in business for five decades is no mean feat, but we want to ensure our business not only survives but thrives in 2025 and to do that we always want to ensure we remain relevant as a brand and we have the right infrastructure in place to do that.”
She added: “Recognising that strong brands attract new opportunities for growth and new customers, we are going to be launching our branding with a new look and feel.
“The Barrhead Travel Group is legendary and we’re trusted, well loved and reputable and our expansion into England and Northern Ireland has succeeded beyond our expectations.
“Going from a very unknown brand in many areas, I’m bursting with pride that we’re now deeply rooted in the heart of those communities.
“We’re now going to aim to drive further organic growth and retail growth across our network as well as seeking to attract new audiences that now demand a travel agent.”
Designate managing director Miriam Boote said an initial workshop had already been held and future work would include identifying what Barrhead Travel stands for.
The new branding would make that “visible at every single touch point”, she added.