Aaron Langford has been named as UK and Ireland senior sales director for Royal Caribbean International alongside the promotion of Nicki Lewis to sales enablement director for Europe, the Middle East and Africa (EMEA).
Langford, previously based in the revenue management team at Royal Caribbean’s UK headquarters between 2008 and 2019, relocated to Miami in 2020 to take on a centralised revenue management role.
His new appointment, starting in June, will take him full circle as he rejoins the leadership team in the UK.
Langford’s experience at Royal Caribbean Group includes roles with both Celebrity Cruises and Royal Caribbean International, as well as a secondment based at the company’s Shanghai office when Royal Caribbean began cruising from China.
The new UK-based role will see him working to strengthen trade partnerships and lead a dynamic sales team.
Lewis, who was previously the sales enablement manager of EMEA at Royal Caribbean International, steps up to become sales enablement director.
She oversees the trade marketing function and is the revenue management team liaison across the EMEA region and will she will continue to lead the UK sales function for Royal Caribbean International until Langford joins in June.
EMEA vice president Ben Bouldin said: “Having worked hand in hand with Aaron over the years, I am delighted to welcome him back to the UK to take on an exciting new challenge in his career.
“It has also been a great pleasure to promote several team members in recent weeks, including the amazing Nicki Lewis who has been with the business for more than 30 years.
“Career growth is incredibly important to everyone at Royal Caribbean, and I’m immensely proud to be part of a business where we recognise, invest in, and develop talent globally.”
Langford added: “I’m thrilled to come back to the place where it all began nearly 16 years ago, and I’m delighted to continue my journey with this outstanding company.
“The UK and Ireland market is pivotal for the future growth of Royal Caribbean International, and I’m excited to lead what I believe to be the best sales team in the industry.
“We have so much to talk about and offer to our new and returning guests in the coming years, and I look forward to strengthening the successful relationships we have built with our fantastic trade partners.”