Vertical Travel Group to host next conference in UK

A total of 111 delegates attended the annual conference at the Anemos Luxury Grand Resort in Crete on April 27-30, including 72 agents, 24 suppliers and 15 staff from Vertical Travel Group. Agency brands at the event included Your Holiday Booking, Holiday Elite, Instant Holidays and Miss Ellies Travel.

Group chief executive Peter Healey said next year’s conference will be held in the UK “to try to get the other 100 people that we wanted to go”.

The group has 220 homeworkers and aims to reach about 250 by the end of 2025.

“The conference was good. I’d rather there were more [agents in attendance], and that is why we are going to hold the next one in the UK,” Healey added.

The theme of the conference was ‘How can we help you?’, and staff from the group, including Vertical Systems, attended to support homeworkers. “We’ve seen some really good sales coming through in the past day or so, using our suppliers and supporters,” Healey added.

He also highlighted speaker Norry Ascroft, who told delegates they can’t change events that affect the industry but can change how they respond to challenges to produce better outcomes.