Club Voyages to open second high street shop as it plots further expansion
Luxury agency Club Voyages will open its second high street shop next month as part of plans for “larger expansion”.
The store will be on Regent Street in Leamington Spa and is scheduled to open on November 1.
Speaking to Travel Weekly sister title Aspire, agency founder and former travel trade journalist Sam Ballard said he had been “really specific” about choosing the location of the second shop but settled on Leamington Spa as the high street is home to “premium brands that tend to get customers that would be our audience”.
Ballard said part of the success of the agency’s first retail venue in Clarendon Park, Leicester, comes down to the relationships he has built with clients and people in the local community, which is something that will “definitely be mirrored” in the second store.
A manager for the Leamington Spa store has been appointed and Ballard plans to recruit “one or two” more members of staff to “offer a concierge service and go above and beyond for clients”.
He also said he hopes to “build the team up” and potentially bring in an apprentice at the Clarendon Park store, where he currently works alone.
The opening marks the start of “planned larger expansion” for the brand, with Ballard eyeing further retail opportunities.
“It would be incredible if we could sit here in five years and have three or four stores. I think that growth would just mean we are able to offer more support to our travel partners, so it’s a win win really,” he said.
As well as increasing the agency’s high street presence, Ballard also has plans to grow Club Voyages’ team of homeworkers, of which there are currently 22.
“[The shops] are being run alongside our homeworking division – I’m really thrilled how this side of the business is developing”, he said.
“The aim is to recruit more but to recruit carefully. The goal is to have about 30 homeworkers by the end of the year. We’ve got a lot of conversations and agents that we’re talking to, and I think we can support that number.”
The agency’s team of homeworkers will also take part in a training day in December, which Ballard said is “a big investment to make sure they are fully ready for peaks”.
He explained that the business’s high street expansion will also bring benefits for its homeworkers.
“From their point of view, it’s a real positive because it means that the brand we all work under is getting more and more well known”, Ballard said.
“Having a high street presence adds to our credibility. The more high streets that we’re on, the more recognised we are.”
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