Ambassador Cruise Line has created an augmented reality tour of its maiden ship Ambience, with guests able to win prizes via a virtual treasure hunt.
The “unrivalled digital tour” is available on the ‘Let’s Cruise’ app on iOS and Android and has been developed in collaboration with augmented reality specialists 3rockAR.
The line said the AR technology and 360° video content would be available without downloading the app itself and could be used by travel agents to showcase its onboard product to potential customers.
Users will be able to win prizes by finding ‘Golden Tickets’ hidden around the ship, with areas including restaurants, bars and lounges and a selection of cabin types available to view.
Gordon Nardini, chief marketing officer, said: “We are delighted to launch our first augmented reality app, which offers guests a fantastic opportunity to explore Ambience and get a taste of all that Ambassador has to offer those guests that sail with us.
“It’s a great way to build even deeper interactions with our guests through the power of augmented reality technology.”
Ian Brookes, co-founder and managing director of 3rockAR, said: “The fresh approach Ambassador has towards everything in the cruise industry makes them an ideal partner for 3rockAR.
“Being able to play a part of a completely different customer experience has been so rewarding. We can’t wait for the next phase.”
The launch of the app comes ahead of the announcement of Ambassador’s 2024/25 programme for Ambience and sister ship, Ambition, which is due to join the fleet in May.