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NCL reports record bookings after Prima unveiling

Norwegian Cruise Line has reported “record bookings” on the first day and week since putting its latest ship, Norwegian Prima, on sale, prompting bosses to describe the new class of vessel as a “game-changer”.

Norwegian Prima will begin sailing in August 2022 and is the first of six news ships in Norwegian’s Prima Class.

President and chief executive Harry Sommer said: “Norwegian Prima is already proving to be a gamechanger for NCL.

“Norwegian Bliss, which debuted in 2018 and boasted our biggest booking day ever during her unveiling, has been outpaced by Norwegian Prima, which has doubled the prior record.”

Sommer revealed that almost 20% of bookings were for Norwegian’s Haven suites, “indicating the desire for top-of-the-line experiences”.

The Haven is NCL’s “ultra-premium keycard-only access ship-within-a-ship concept”, which has been redesigned and enhanced in Prima class.

It will feature a larger sundeck, an infinity pool overlooking the ship’s wake and an outdoor spa with a glass-walled sauna and cold room.

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