Gold Medal launches US and Canada brochure and incentive

Gold Medal has launched a campaign for the US and Canada with a brochure and agent incentive.

The 132-page brochure features multi-centre itineraries, road trips, beach and resort holidays and more for 2025 and 2026.

The operator has strengthened its portfolio for Hawaii for 2026 with a new island-hopping itinerary following a strong performance this year.

Gold Medal has also recorded 20% growth over the last 12 months in bookings for Canada, with The Rocky Mountaineer “proving to be very popular”.  

To tie in with the campaign, agents have the chance to win a place on a fam trip to New Orleans in a booking incentive in partnership with Virgin Atlantic and Delta Airlines.

To enter the draw, agents need to register US and Canada packages booked between November 3 and 30.

Marketing director Sarah Lancashire said: “We are delighted to complete our brochure portfolio for 2025-26 with the addition of USA & Canada.

“Our seventh brochure is not only filled with 132 pages of charismatic cities, iconic landmarks and spectacular national parks, but also offers agents the opportunity to join us on a fam trip to New Orleans in 2026, to experience it for themselves.”