Inaugural Connections Saudi event to take place in November

Travel Weekly parent Jacobs Media and Saudi Tourism Authority have partnered to launch Connections Saudi, which will host 600 delegates in Riyadh (November 10-14).

As the newest addition to Jacobs Media’s Connections portfolio, the event will link Saudi with a community of buyers boasting a combined spending power of $7.8 billion.

Delegates, including global travel buyers and leading Saudi travel and hospitality suppliers, will engage in curated one-to-one meetings, networking opportunities and authentic local experiences showcasing Saudi’s top tourism offerings.

Using the unique ‘Connections Way’ format of forging meaningful business relationships through shared experiences, the event will elevate face-to-face business in a “culturally rich” setting.

In an announcement about the launch, Jacobs Media said Saudi is emerging as one of “the most strategically significant” tourism destinations in the world.

 
Its wide array of attractions range from the beaches of the Saudi Red Sea to the ancient heritage sites of AlUla and Diriyah, plus cities such as Riyadh.

Catering to leisure and business travellers, Saudi has surpassed its original target of 100 million annual visitors seven years ahead of schedule. It now aims to welcome 150 million tourists annually by 2030.