Uniworld creates agency assets to capitalise on new TV show

Uniworld Boutique River Cruises has produced marketing assets to help agents to capitalise on the line’s appearance in a new TV series about luxury cruising.

The line will appear in the inaugural episode of a new series on Channel 4 that explores some of the world’s most luxurious travel experiences, from cruising and island escapes to superyachts and grand hotels.

Inside the World’s Most Luxurious Cruises will air on Channel 4 next Monday (November 17) at 8pm, featuring Uniworld’s Super Ship Maria Theresa on the Danube as “the world’s most luxurious river cruise option”.

The programme follows Uniworld’s Enchanting Danube itinerary, showcasing VIP, behind-closed-doors experiences including a private concert of Mozart and Strauss in Vienna and an opportunity to view masterpieces such as Vermeer, Rubens and Caravaggio at the city’s Kunsthistoriches Museum before it opens to the public.

Alongside Uniworld, Monday’s programme will also feature luxury ocean cruising brands Regent Seven Seas, Cunard and Star Clippers.

Chris Townson, managing director of Uniworld in the UK and Europe, said: “We are really excited to be part of this new programme on Channel 4, especially as the only river cruise company to be included.

“River cruising is still not as established or understood as ocean cruising, so to appear alongside a number of brands that are well-renowned for their levels of luxury at sea is perfect positioning for us, and is evidence that we are truly unparalleled when it comes to ultra-luxury cruising on the world’s rivers.