Intrepid Travel has announced that this year’s National Travel Agent Day will take place on September 6.
The operator launched the UK’s first National Travel Agent Day during the pandemic in 2020 to celebrate the valuable role agents play in supporting the UK travel industry and holidaymakers.
The day was originally held on the last Friday of the UK summer school term but it has been moved to September to give more people the chance to take part.
Intrepid is asking companies to use this opportunity to give agents a moment of thanks and recognition.
The operator will be celebrating the day with agent offers and competitions on the Intrepid Loves Agents Facebook page and the team will be making surprise agency visits.
They will also be providing agents with downloadable customer-facing material highlighting the value of booking through the trade.
Joanna Reeve, head of partnerships at Intrepid, said: “Four years on from its launch, we believe National Travel Agent Day still has an important role to play as a reminder of the crucial role agents play in our industry.
“Let’s use this moment to make sure our agent partners get the recognition they deserve.”