P&O Cruises has made its “largest-ever investment in media” in a new campaign.
Named Holiday Like Never Before, the campaign will launch on December 18 and aims to highlight the “unique benefits” of a cruise holiday, as well as why a P&O Cruises holiday is so “incredible”, the line said.
The first of a series of TV adverts will premiere on Christmas Day and will then feature across national broadcasting channels. The advert shows guests enjoying a Caribbean holiday on board the line’s newest ship, Arvia (pictured), and was filmed in a single shot.
The campaign will also feature across print, audio and digital.
Robert Scott, vice-president of brand, marketing and sales, said: “We wanted our latest campaign to reach beyond the cruise category and really stand out from the travel pack both in content and execution.
“The unique experiences you can only have on a P&O Cruises holiday are central to the Holiday Like Never Before campaign and we’re so excited to share these with an audience who may never have thought about travelling on a ship before.”
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