Trafalgar joins Clia ahead of river cruise launch

Trafalgar has joined Clia UK and Ireland as a river cruise operator member in advance of its entry into the market in 2026.

In April next year, the escorted land tours specialist will introduce its first two river ships, Trafalgar Reverie and Trafalgar Verity, for itineraries along the Rhine and the Danube.

Membership of Clia will give Trafalgar access to the association’s trade network, as well as specialist resources, training and events focused on river cruising.

Kelly Jackson, EMEA managing director of TTC Tour Brands, Trafalgar’s parent, said: “Our move into river cruising is an exciting new chapter for Trafalgar, and Clia’s training, resources and events will be invaluable in sharing this with the trade.”

Clia UK and Ireland managing director Andy Harmer said: “We’re very pleased to welcome Trafalgar to Clia, and look forward to supporting them as they develop relationships with the trade.

“The popularity of river cruise continues to grow rapidly, so this is the ideal time to further support agent understanding and insight of their brand and the sector more generally.”