Tara Jerrard has become business development manager for the south for APT & Travelmarvel to provide a “fresh take” to the sector.
She brings senior corporate, airline, and agency account management to the role, including positions at Etihad Airways and Ace Travel Management.
Jerrard will develop the river cruise, small ship and touring operator’s trade partnerships in the south of England with a fresh approach, “integrating examples of best practice gleaned outside the travel arena, where relevant,” according to the company.
Head of sales and business development Brad Bennetts said: “As a proudly trade first operator, we know that having the right sales team in place can be as important to our partners’ success as the quality of our ships and guest experiences.
“Combining sales acumen, rich industry experience, and a fresh take on our sector, Tara is well placed to develop business opportunities for agents across the south.
“Getting straight to work on building momentum for our new fleet, UK-exclusive sailings, expanded small ship offering, and small group journeys, Tara will be great asset to the team, and we are delighted to welcome her to the APT family.”
Jerrard added: “From the outset, it was clear that APT is a company that truly cares about its people and its partners – a culture that I am delighted to now be a part of.
“River cruising, small ship sailing, and touring are booming, and the business potential of these travel styles is enormous.”