Influencer platform Trending Travel has recruited former Icelolly.com executive Kieran Shew to the newly created role of commercial director.
The appointment marks a return to the travel sector for Shew who was most recently at Wimbledon Brewery Company.
Before that, he was Icelolly.com’s commercial manager and has also worked at Kayak and Cheapflights.
Keith Herman, chief executive at Trending Travel, said: “Having Kieran on board is a major step forward for our 2023 strategy. He is an inspirational character and I have no doubt he will help us build some great new relationships with our specialist social media approach.
“I have known Kieran for many years and when the opportunity arose, we knew he would be the perfect fit.
“With more than 500,000 followers and more than 20 million people viewing our social media posts every month, we offer a very strong proposition to all our travel partners, whether that be tourist boards, hotels, airlines or tour operators.”
Shew said: “I’ve watched the incredible growth of the Trending Travel brand from the side-lines over the last three years and I’m very excited to join Keith and the team.
“There is huge value to the wider industry in what Trending Travel do, their media content, engagement and their undoubted ability to inspire people via their social channels.
“I’m delighted to be back with a company that matches my ambition. Their understanding and knowledge of social media and travel fits perfectly to my skillset of bringing inspirational campaigns to my extensive travel network. It so good to be back in town.”
He takes up his new role in January.
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