Viva Cruises launches incentive for boutique offering

Viva Cruises has launched a booking incentive for its boutique offering.

The incentive offers agents the chance to win a place at the naming ceremony of the first ship in the Viva Boutique programme, Viva Beyond, in Paris in May 2026.

The prize is for one agent and also includes round-trip travel and accommodation at an exclusive location in Paris.

To enter, agents need to make bookings for Viva Beyond or Viva Unique, due to launch in Venice in 2027, between November 1, 2025 and January 31, 2026.

Each confirmed booking in the period will count as one entry into the draw and one winner will be chosen at random.

Viva Boutique ships will offer a higher proportion of suites, welcome champagne, in-room breakfast, high tea and flexible dining across multiple restaurants on board.

Michelle Daniels, country manager for the UK and Ireland, Australia and New Zealand, said: “We want to celebrate this milestone with valued trade partners whose dedication and support have been instrumental in the success of Viva Cruises.

“This incentive is our way of saying thank you and help us to celebrate the christening of Viva Beyond, our first Viva Boutique ship.”