Chris Oakes has joined Faremine as head of sales following a short period of consultancy with the trade-only brand.
He joins to strengthen the online booking system company’s travel agent, tour operator and consortia partnerships.
Oakes has almost 30 years travel industry experience in senior roles including Hays Travel Independence Group, Holidaytaxis.com, Traveltek and Stella Travel Group.
Faremine has call centres in Bradford and Chester and is part of the long-established flight consolidator Gazelle Travel group.
Faremine managing, director Jamil Malik, said: “Chris is a consummate travel professional, genuinely dedicated to the industry. His extensive experience and commitment to the travel industry fits perfectly with our ethos and values as an established, growing business, maintaining integrity.
“Relationships with our agents and tour operators are paramount, and Chris’s appointment will ensure we continue to deliver the highly regarded levels of service our clients deserve and are accustomed to.”
Oakes added: “I am extremely excited by the opportunity to join Faremine, a solid business with a strong reputation, at this time of growth.
“Faremine has a loyal customer base and I’m looking forward to contributing the expansion of existing and new business and being part of this flourishing company.
“Having worked with the team on an interim basis over the past few months it has been fantastic to see an organisation that has great integrity and still puts customers at the heart of their business.
“We are truly committed to working with independent agents and tour operators with similar values and to grow our existing partnerships and develop new ones both UK and overseas.”