Travel companies will need to be creative to turn positive consumer sentiment into bookings, says Travel Weekly’s Lucy Huxley
We had the privilege of hosting senior executives from many of the industry’s biggest names at a special Industry Leaders’ Dinner last week to unveil the 2025 edition of the Travel Weekly Insight Report.
The Insight Report has been a free and essential resource for those running travel businesses for well over a decade, and once again it has been produced in partnership with Deloitte and with exclusive consumer research from Service Science.
While there is a healthy sense of caution around the economic and geopolitical outlook for the sector, this year’s 60-page report contains plenty of reasons for optimism.
As we hear this week, consumers’ commitment to travel remains reassuringly high, though ongoing pressure on household budgets means companies will need to work hard and be creative to turn that sentiment into bookings.
And while anecdotal evidence suggests sales are lacking consistent impetus for some in the trade, there was a clear sense of positivity among guests at the dinner for the year ahead.
This week’s edition of Travel Weekly also features the launch of the 2025 Agent Achievement Awards, with new categories and regional focuses designed to better reflect the current travel agency landscape.
You can find out more here, then head to agentachievementawards.co.uk to enter or nominate as an agent or cast your vote if you are a supplier.
If you are running a business or simply want access to unbeatable free analysis of the industry, you can also download your free copy of the 2025 Insight Report at travelweeklyinsight.co.uk
Comment originally from Travel Weekly, February 20 edition