Almost 14m people ‘already booked’ elements of 2024 holidays

Almost 14 million people have already booked elements of their foreign travel for next year with an average spend of £1,756, new research suggests.

The American Express study reveals that consumers plan an average of two holidays in 2024.

Fear of missing out is the biggest driver of early bookings, with more than a third (37%) booking early to avoid disappointment from sold out flights or accommodation. 

Having something to look forward to over the winter months (31%) follows closely second, according to the poll of 2,000 adults.

Spain is top destination for 15% of people, followed by Italy (12%), France (11%) and Greece (10%). The US comes in joint fifth with the Canary Islands (both 8%).

Almost a fifth (17%) are looking to travel to off-the-beaten-track destinations. 

However, two-thirds (66%) are planning a domestic holiday with Cornwall and the Lake District the top destinations.

Beach trips are the most popular type of holiday, with almost half (46%) considering a coastal break.

Nearly half of UK adults also look for great local food (43%) or culture (41%) when booking holidays. 

Millennials are the most adventurous travellers, with 31% looking for a thrill – the highest proportion of any generation, according to the poll.

When it comes to paying for holidays, 43% plan to use credit cards, while 7% are looking to use points when booking. 

A total of 41% of respondents aim to collect points or cashback by using a card that earns rewards.


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