US low-cost airline JetBlue has partnered with the tourist boards of Bermuda and New York to promote twin-centre holidays to the destinations.
The carrier is offering tactical fares to encourage bookings from the UK, and highlighting the fact that the destinations are just a 90-minute direct flight away from each other.
Meanwhile, the Bermuda Tourism Authority is developing a trade tool kit which will include the organisation’s new ‘Get Lost in New York City, Find Yourself in Bermuda’ assets for agents to use in marketing.
Jamari Douglas, marketing, PR and communications vice-president at Bermuda Tourism Authority, said: “We are extremely excited to be partnering with JetBlue and New York City Tourism + Conventions on this new initiative to highlight the connectivity between the hustle and bustle of New York City and the pink-sand beaches of Bermuda – offering travellers the ultimate city and beach break.
“Given that we are only a 90-minute flight from NYC, these tactical fares will highlight JetBlue’s versatile network and allow travellers to see the iconic sights of New York City before immersing themselves in the distinct island vibe of Bermuda.”
Rob Beckham, tourism market development senior vice-president for Europe at New York City Tourism + Conventions, added: “What better way for Brits to beat the winter blues than by enjoying a dynamic city break in New York City, paired with Bermuda’s beautiful beaches –all just over an hour away from us on JetBlue.”
Maja Gedosev, Europe general manager at JetBlue, commented: “JetBlue is proud to support an initiative that helps our UK customers experience two of our popular vacation destinations – New York City and Bermuda – with great service at low fares.
“We are always seeking ways for our customers to travel to exciting destinations in maximum comfort, whether travelling across the Atlantic or enjoying a short flight to the island of Bermuda.”
The tourist boards joined the airline recently to launch the twin-centre route at Claridge’s, London.
Pictured at the launch are, from left: Maris Kuklis, JetBlue senior sales manager; Maja Gedosev, JetBlue; Jamari Douglas, Bermuda Tourism Authority; and Rob Beckham, New York City Tourism + Conventions.
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