LGBTQ+ couples are broadening their horizons to even consider countries where same-sex partnerships are not condoned, according to a new study.
Research by Kuoni found that 44% of LGBTQ+ travellers prioritise the overall destination experience regardless of feelings towards LGBTQ+ people.
Kuoni data shows an increasing desire amongst LGBTQ+ couples to explore diverse destinations including those traditionally considered less LGBTQ+ friendly.
However,more than half (57%) of more than 1,000 respondents actively seek out LGBTQ+ friendly destinations, with many same-sex couples planning a honeymoon having done their own research before they speak to a travel company.
Favourite honeymoon choices over the past ten years for LGBTQ+ couples include Greece, Italy, Canada, the USA, Australia and Thailand.
Destinations such as the Maldives, Dubai, the Caribbean and East Africa frequently appear on the honeymoon wish list.
This shows that couples will choose places based on their own preferences, research and advice from trusted travel experts even in places where same-sex partnerships are not condoned, according to the report.
Countries which have taken steps to be more LGBTQ+ positive in the past 10 years are highlighted.
Barbados, Antigua & Barbuda, St Kitts & Nevis and Singapore repealed anti-gay legislation while Sri Lanka is hoped to moving that way this year.
The operator is introducing the‘Kuoni Promise’ as part of its drive towards inclusivity – underpinned by the company’s dedication to LGBTQ+ inclusivity.
The initiative acknowledges the diverse nature of Kuoni’s clients, and showcases commitments including a promise to listen, respect choices, and collectively share travel expertise to empower customers in making informed decisions.
Managing director Mark Duguid said: “With LGBTQ+ travel, the talk can often turn reactive quite quickly – boycotting certain destinations and so on.
“In reality the conversation is much more nuanced than that, so we give our customers the information to make educated choices and navigate those issues in a very individual way with our staff. And we can have those chats because many of those staff have experienced those destinations themselves.”
He added: “We have always been committed to inclusivity and ensuring that every traveller feels safe, valued and celebrated. This report and the introduction of the Kuoni Promise is a testament to that commitment.
“We want to inspire confidence with LGBTQ+ honeymooners that they can trust Kuoni to provide exceptional service, inclusive experiences and expert guidance every step of the way.”