Ryanair partners with Greece on marketing campaign

Budget carrier Ryanair has partnered with the Greek National Tourism Organisation to promote the destination in the UK, German and Italian markets.

Their campaign, with the slogan ‘All you want is Greece’, will promote summer breaks in the Greek islands via the airline’s channels and third-party digital platforms.

The airline offers links from European airports to islands such as Mykonos, Santorini, Chania, Kos and Rhodes.

Dara Brady, Ryanair’s marketing director, said: “We have significantly increased connectivity to/from the Greek islands with new routes and additional frequencies from all across Europe.

“This partnership will promote the wonders of this beautiful region and highlight each of Ryanair’s routes to the islands, which have proven to be a clear favourite among our customers.”

Emy Anagnostopoulou, GNTO director for UK and Ireland, added: “We are sure that the Ryanair customers will enjoy the crystal-clear waters and sandy beaches as well as the mouth-watering gastronomy of Greece.”

Pictured: Santorini, by leoks/Shutterstock

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