Tui Group is expanding its global reach by targeting “substantial growth” from South America as a new source market.
A dedicated digital platform specifically designed for travel agents and their customers in Latin America has been created, loaded with a range of holidays, as well as the option to dynamically package itineraries.
The platform is now live and already contributing to sales growth, marking a “significant milestone” in Tui’s global strategy.
Europe’s largest travel business has been closely collaborating agency partners in multiple countries, including Argentina, Mexico, Uruguay, and Colombia, to offer tailored holidays.
“By launching a dedicated digital platform, customers, travel agencies and partners will be able to book tours and holidays, including experiences, directly on a localised Tui website as well as through additional partners in the different Latin American markets,” the company said.
Addressing entry into the region, group chief executive Sebastian Ebel said: “Tui is a global business with a global footprint – but today we primarily sell to European customers. Now, we expand our offering to customers in Latin America as a sales region as well.
“We have the expertise, the diverse product offerings, and the technological infrastructure to deliver exceptional vacations for anyone, anywhere in the world.
“Latin America represents a significant growth opportunity for us, and through our digital platforms, we are poised to meet the region’s rising demand, and scale quickly. Tui is ready to make a major impact in Latin America.
Tui experts in outbound travel from Spain and Portugal have already forged strong relationships with key travel agencies across Latin America, developing products for customers from the region, and seeing “promising growth” in recent years.
Favourite options are package holidays to Asia, North America and northern Europe, including Tui river cruises in Germany.
Tui Spain and Portugal sales and marketing director Andrea Pfeiffer (pictured right) said: “There are clear synergies between our operations in Spain and Portugal and the Latam [Latin American] markets.
“We speak the language, have experience in destinations around the world, and a high-quality product portfolio, as well as a European base, making Tui the perfect partner for Latam travel agents and their customers.
“Our new digital platform is for all Latam countries, and enables us to deliver seamless service, enhance our product offerings, and strengthen our partnerships with travel agencies in the region.”