Five travel agents have won activity holidays in Europe as part of G Adventures’ month-long Active campaign.

Last month’s initiative helped agents to learn about the operator’s range of active holidays to capitalise on growing demand.

It included a 15% discount on G Adventures’ Active tours and radio programmes on Travel.Radio’s The Adventure Hour with Brian Young.

Also featured were weekly webinars about experiences across Europe, including hiking in Madeira and Ibiza, as well as iconic treks in long-haul destinations such as the Inca Trail, Kilimanjaro and Everest base camp.

Stu Darnley, national sales manager for G Adventures said the campaign attracted several agents who were new to adventure travel, as they recognised the opportunity among consumers seeking this style of holiday.

He said: “Whether it’s lockdowns making people want to get out and be active or a new-found love of walking, it’s clear to see that travellers are shifting their holidays in favour of more active experiences.

“With 28% of British travellers saying they plan to take an active break as part of their next international holiday, there’s a real opportunity for agents to get a slice of this pie.”

The five agents who won trips across Europe were Donna Grasby from Hays Travel (Burgundy river cruise); Nigel Murgatroyd from Gold Medal (Croatia sailing trip); Laura Wilkinson from The Holiday Village (Canary Islands sailing trip); Harry Dulger from Queensferry Travel (Canary Islands sailing trip); and Tom King from Audley Travel (Corfu Trail Hiking Highlights).