Connections Saudi event to welcome more than 500 delegates

More than 500 delegates will attend the 2025 Connections Saudi B2B travel trade event in Riyadh next week.

The event, which is being held in partnership with Saudi Tourism Authority, will bring together 250 international buyers with Saudi suppliers and will run alongside the inaugural TOURISE Summit.

It will take place from November 10-14, using Connections’ signature format of combining business meetings with authentic local experiences.

It will also feature content sessions and a destination tour of Qiddiya City curated by partners Aseer, Al Baha, AlUla and Six Senses.

Experiences on offer to guests will include a cultural engagement program in Diriyah.

Greg Reeves, managing director of Connections, said: “Saudi is one of the most ambitious and fast-evolving destinations in the world right now. Connections Saudi will showcase this incredible momentum by uniting global travel leaders with the Kingdom’s pioneering suppliers, through our unique methodology that fosters genuine, lasting business relationships.

“By experiencing Saudi hospitality and giga projects first-hand, delegates will build partnerships while also gaining a true understanding of the scale and opportunity that lies ahead for tourism in the Kingdom.”

Abdullah Aldakhil, spokesperson for Saudi Tourism Authority, said: “We look forward to another successful edition of Connections Saudi at this pivotal moment for tourism, as Saudi leads the industry into a bold new era.

“With Connections Saudi taking place alongside the inaugural TOURISE summit, the industry’s brightest minds and boldest innovators will unite in Riyadh to shape the future of tourism for decades to come.

“The synergy between Connections Saudi and TOURISE reflects our commitment to building a tourism sector that is sustainable, equitable, and future-focused, one that sets new standards for partnerships and progress.”

Connections Saudi is part of the global events portfolio of Connections, which is owned by Travel Weekly parent Jacobs Media.

Next week’s event will take place in partnership with organisations and destinations including Saudia Airlines, IHG Hotels & Resorts, Diriyah, Qiddiya City, Red Sea Global, Aseer, AlUla, Al Baha, Makkah, Madinah, Al Ahsa, Hail and Six Senses Southern Dunes.