Absolute Escapes to work with The Firebird Partnership

Direct-sell tour operator Absolute Escapes has revealed it has started working with consultancy The Firebird Partnership in a push for growth.

The Edinburgh-based operator, founded in 2004 by Andy Gabe and Sheila Tulloch, offers walking holidays as well as self-drive options and train trips.

The company will now welcome Firebird director Gordon Mathie as chairman and non-executive director.

More: Africa & Beyond completes MBO and plots steady trade growth

Tulloch said: “We’re incredibly proud of our team and what has been achieved so far, but Firebird’s vision to unlock the full potential of Absolute Escapes is exactly what we’ve been looking for to take our much-loved business to the next level.”

Mathie said: “I’m hugely excited to be working with Andy, Sheila and the team to help them grow the business sustainably, introducing even more outdoor enthusiasts from around the
globe to the incredible walking trails, self-drive routes and train journeys that the UK, Ireland and Channel Islands have to offer.”

Absolute Escapes has won multiple Aito Tour Operator of the Year awards.

Firebird describes itself as an “expert growth consultancy in travel, leisure and education”.


Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.