Abta LifeLine is launching a £2 per employee appeal at this year’s Travel Convention to meet increasing pleas for help from current and former industry staff.
The charity has run a £1 per employee appeal for many years but now plans to double the amount as a result of the increasing number of people seeking its support.
Director Trudie Clements urged Abta members to get behind the appeal as demand for its services increases, particularly from those adversely impacted by the pandemic such as those on low incomes due to furlough, the self-employed who did not qualify for income support and those who have lost their jobs.
She said: “LifeLine is seeing an increasing number of people coming to us for support and advice. Many are worrying about how they are going to pay their bills, or wondering which bills they should pay first. Others are concerned about getting further into debt and how they are going to be able to feed their family.
“LifeLine has never been more needed, which is why the charity is asking all Abta members to support its £2 per employee appeal. If every member, no matter how big or small, joined the appeal, those pounds added together would make a real difference to colleagues and their families in a time of need.”
Abta members can take part in different ways; they can donate £2 for every employee in their company, donate and match fund each £2 collected, set up a payroll giving scheme for employees or make a corporate donation.
The appeal will officially launch at Abta’s convention in Marrakech next month.