Classic Collection has launched an online video channel to provide agents with updates on the operator’s offerings.
Throughout the peak season, the operator will broadcast twice a week on its Classic Collection TV channel to give it increased exposure to trade partners.
Each broadcast will be presented by trade partnership manager Jo Moran and strategic account manager for homeworkers Jorge Quibell.
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Agents can download and personalise the broadcast content to include their contact details and share it with their customers.
Although launched to coincide with the operator’s wider peaks campaign, Classic Collection TV will continue after the peaks has ended.
“Classic Collection TV will be a fun, entertaining and informative way of showcasing our global product portfolio to agents via an online platform,” Si Morris-Green, director of agency sales and marketing, told agents at the operator’s conference in Cyprus.
“During peaks, we’ll be broadcasting twice a week from our newly-refurbished offices on the south coast and showcasing some of our best holiday offers handpicked by the travel experts within our product team.
“Although initially Classic Collection TV has been conceived as part of our biggest ever peaks campaign, it will live on as an effective and different way to engage with agents and to keep them up to date with all the latest product news from Classic Collection.”