A dedicated 2024-25 brochure solely for the UK market has been released by A-Rosa River Cruises ahead of the January peak booking period.
It is the second year that the German river cruise line has invested in a specific UK publication, following positive feedback received this year from agents.
A trade competition to win a five-night Christmas markets cruise for two next year is open for agents to coincide with the new brochure.
The 72-page brochure includes two new itineraries, two new ships on the Rhine for 2024 and more special interest cruises.
More than 20 pages once again focus to the company’s unique selling points.
The new seven-night itineraries both start from Cologne, either north to the Netherlands starting at £1,449 per person, or south from £1,499pp.
New ‘intimate’ ships A-Rosa Alea and A-Rosa Clea join the fleet in 2024 to offer sailings into Strasbourg and Trier as well as on the Seine to the heart of Paris.
A ‘City Breaks with a Twist’ section has grown from four to eight pages, showcasing festive sailings, short breaks and eight special interest cruises which includes four new themes for 2024.
The brochure features bespoke Atol protected packages including flights or rail and pre or post-cruise stays that can only be booked by travel agents.
A-Rosa managing director Lucia Rowe said: “We knew we wanted to launch our ’24/’25 brochure earlier than last year and I’m delighted that it will be with agents ahead of the busy January sales period.
“Our first ever dedicated UK brochure last year was so well received by agents and their customers and we know agents will love this one too.
“We hope agents will engage with our fun, pre-Christmas digital campaign, whilst their physical copies make their way to them.
“They should also keep an eye out for our peaks campaign which will launch soon.”