CV Villas general manager Pete Brudenell has been promoted to the new role of managing director.
He is elevated after four years in which has seen him spearhead a rebrand, digital transformation project and the launch of the operator’s first TV campaign.
Brudenell joined the business as marketing director and was promoted to general manager last year, leading the CV Villas team in conjunction with Francis Torrilla, managing director of specialist businesses at owner Der Touristik.
He previously held positions at British Airways Holidays, Kenwood Travel and James Villa Holidays.
CV Villas last year reported record sales with a 29% increase on pre-pandemic 2019.
Torrillasaid:“Since joining CV Villas in 2018, Pete has consistently shown that he has the skills and dedication to take CV Villas to the next level.
“I wish him every success in his new role and look forward to seeing how he’ll continue to help the company grow.”
Brudenell, who will continue to report to Tortilla, added: “I’m hugely proud and excited to be able to lead this great brand.
“I look forward to working closely with the fantastic team here in building on our recent success and continuing to drive the business forward.”