Small group escorted tours specialist Jules Verne is marking its 45th anniversary this year with a brand revamp to help agents boost bookings.
The first stage of the refresh is a ‘story-led’ mini brochure featuring tours grouped by theme instead of destination.
A new advertising campaign with the storytelling concept will follow in what is being described as a new chapter for the brand.
Head of marketing Prini Patel said: “Customers may want to experience one of our in-depth grand tours, dip into the highlights of a region or go off the beaten track and uncover our secret gems tours.
“This new format enables them to choose the adventure, then the destination.
“This provides a fun new angle for agents to use when selling Jules Verne tours and makes it easy for them to start each customer’s story.”
Business development and communications manager Abbey Renshaw added: “We really want to enable travel agents to create each customer’s next story with us.
“We are all story tellers at heart whether that be telling clients about our latest trip or sharing tales of the people we have met and the places we have been at a dinner party with friends.
“This brochure is full of inspiration and ignites the inner explorer in all of us. It gives agents a refreshing opportunity to lead discussions by the type of experience customers want, not just the destination.
“This will help open opportunities to sell tours which the customer may not have previously considered.”